Claude Cowork: Build Your AI Business Team
Turn Claude Cowork Into an AI Team That Runs Your Marketing, Sales, and Ops
You are the marketing team, the sales team, and the ops team. Claude Cowork lets you delegate that work to AI agents that actually do it. This hands-on course walks you through setting up Cowork, giving it your 'business brain', and building your first three agents - a marketing assistant, a sales assistant, and an ops assistant - that you can put to work the same day. No coding required.
with Anastasiia Shapovalova
Chief Operating Officer, GenAI Works
Course Overview
Running a small business or a solo practice means being every department at once. Claude Cowork changes that: instead of prompting a chatbot, you delegate whole workflows to AI agents that research, draft, and execute.
Following one build end to end, you'll set up Cowork with the right folder and context structure, give it a 'business brain' so every agent sounds like you, then build three working agents that handle marketing content, sales outreach, and back-office operations.
The payoff is a small AI team you actually use - not a demo. You'll finish with agents running real tasks and a repeatable pattern for turning any business function into a delegated workflow.
What you'll learn
Explain what Claude Cowork is and how delegating beats prompting for real work
Set up Cowork with a folder and context structure that keeps agents on-brand
Build a 'business brain' that gives every agent your voice, offers, and rules
Build a marketing agent that researches and drafts on-brand content
Build sales and operations agents for outreach, proposals, and admin
Run your agents on a repeatable schedule and know when to review their work
Meet the instructors
Anastasiia Shapovalova is a GTM builder for AI startups, an operator, and a C-level leader. As Chief Operating Officer of GenAI Works, the AI GTM Engine, she runs global operations for a network of 14M+ AI professionals that moves AI companies from awareness to adoption across LinkedIn, newsletters, podcasts, education, and community. NVIDIA, Notion, Perplexity, and 350+ other AI companies grow with the engine, which spans media, a GTM software platform, and an academy that drew 30,000+ students in its first month. Her career combines two disciplines that rarely meet. Ten years as a university professor with a PhD in Engineering Science, teaching programming, network security, and cryptography. And ten years as a COO, scaling teams, building R&D centers from scratch, and running operations across the US, Europe, and Asia, including at Wand AI and WorkNest. A LinkedIn Top AI Voice followed by 50,000+ professionals, she advises AI startups on go-to-market strategy and teaches leaders how to rebuild their operations around AI. Her core belief: everyone will have the same tools; the winners will be the ones who learn fastest and apply best.
Who this course is for
Founders & Small Business Owners Solo and small-team owners who are the whole company and want AI agents doing real work, not just answering questions
Consultants & Fractional Operators Coaches, consultants, and fractional execs who want a reusable AI back office they can run for themselves or clients
Non-Technical Operators Anyone comfortable using apps but not code, who wants Claude to run workflows instead of one-off chats
What's included
6 self-paced video lessons that build a 3-agent AI business team end to end
A 'business brain' context template you fill in once and every agent uses
Copy-paste setup steps for Cowork folders, context, and your first agents
Three starter agent briefs - marketing, sales, and operations
A weekly review and scheduling checklist to keep agents trustworthy
Course syllabus
6 lessons
What Claude Cowork Is and Why You Delegate, Not Prompt
Set Up Cowork: Folders, Context, and Your Business Brain
Build Your First Agent: An AI Marketing Assistant
Add a Sales Agent: Research and Personalised Outreach
Add an Ops Agent: Proposals, Onboarding, and Docs
Make It Run Without You: Schedules, Review, and Next Steps
Schedule
Format
Self-paced video course
Lessons
6 lessons
Price
$19
Level
Beginner
$19
One-time payment
- 6 self-paced video lessons that build a 3-agent AI business team end to end
- A 'business brain' context template you fill in once and every agent uses
- Copy-paste setup steps for Cowork folders, context, and your first agents
- Three starter agent briefs - marketing, sales, and operations
- A weekly review and scheduling checklist to keep agents trustworthy
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