Build Marketing Agents with Claude
Start From Zero and Build Marketing Agents That Research, Write, and Follow Up
When you're the whole marketing team, agents are your unfair advantage. This course takes you from zero to a small team of marketing agents built with Claude - no developer experience needed. You'll build a 'brand brain' so everything sounds like you, a competitive-intelligence agent that watches your rivals, and a lead-gen follow-up agent, then connect them to your real tools and run them on a schedule.
with Alex Wang
Head of Education Strategy @ GenAI.Works
Course Overview
Marketing used to need a team. With Claude, one person can run a team of agents that research competitors, draft on-brand content, and follow up with leads - on a schedule, without headcount.
Starting from zero, you'll build a 'brand brain' so every agent sounds like you, set up Claude for marketing work, then build a competitive-intelligence agent and a lead-gen follow-up agent, and connect them to real tools like email and calendar via MCP.
You'll finish with working marketing agents doing real work and the skill to spot any repetitive marketing task and turn it into an agent.
What you'll learn
Build a 'brand brain' so every agent matches your voice and offers
Set up Claude for marketing work with no developer experience
Build a competitive-intelligence agent that monitors your rivals
Build a lead-generation and follow-up agent that works your pipeline
Connect agents to real tools (email, calendar, web) via MCP
Spot repetitive marketing tasks and turn them into agents that run on a schedule
Meet the instructors
Alex Wang is Head of Education Strategy at GenAI.works and a LinkedIn Top Voice in AI. She previously taught fundamental and advanced machine learning at UTS and now works with leading technology companies to make emerging AI practical for professionals and business leaders.
Who this course is for
Solo & Lean Marketers Marketers and founders who are the entire marketing team and want output without adding headcount
Growth & GTM Operators Growth, demand-gen, and GTM people who want hands-on agent-building skills, not just theory
Agency & Freelance Marketers Consultants and agencies who want reusable marketing agents they can run across clients
What's included
6 self-paced video lessons that build a small team of marketing agents
A brand brain template that keeps every agent on-voice
Starter briefs for a competitive-intel agent and a lead-gen agent
An MCP connection guide for email, calendar, and the web
A 'repetitive task to agent' spotting checklist
Course syllabus
6 lessons
What Marketing Agents Can Do For You
Build Your Brand Brain
Set Up Claude for Marketing (No Dev Experience)
Build a Competitive-Intelligence Agent
Build a Lead-Gen Follow-Up Agent
Connect Your Tools with MCP + Run on a Schedule
Schedule
Format
Self-paced video course
Lessons
6 lessons
Price
$19
Level
Intermediate
$19
One-time payment
- 6 self-paced video lessons that build a small team of marketing agents
- A brand brain template that keeps every agent on-voice
- Starter briefs for a competitive-intel agent and a lead-gen agent
- An MCP connection guide for email, calendar, and the web
- A 'repetitive task to agent' spotting checklist
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